Home Sport 2020 Olympic Games. New cases of COVID-19 infection in the Olympic village. Toyota...

2020 Olympic Games. New cases of COVID-19 infection in the Olympic village. Toyota withdraws its ads

Organizers of the Tokyo Olympics have reported nine other cases of infection with the new coronavirus, including an athlete. A total of 67 cases of COVID-19 have been detected so far. An increase in the number of infections has led some sponsors to withdraw their ads so as not to be associated with a “potentially negative event”.

An athlete from the Olympic Village is among those detected with COVID-19, according to the daily report on the situation of infections published on Tuesday morning by the Japanese organizers.

The total number of positive cases from the Olympic Games, starting with July 1, has risen to 67, informs Agerpres.

On Monday, the Czech Olympic Committee confirmed that 26-year-old beach volleyball player Ondrej Perusic tested positive for COVID-19 and went into solitary confinement at a designated hotel.

In addition to the 67 positive cases identified by the organizers, four others were reported by Japanese prefectures. However, local authorities are not required to report whether positive tests are linked to the Olympic Games.

Japanese organizers announced on Sunday that three athletes were tested positive, two of whom were South African footballers, a team housed in the Olympic Village.

Toyota withdraws its ads. The company does not want to associate its image with a potentially negative event

Toyota will not air its promotional videos during the Tokyo Olympics, which open Friday, July 23, according to Mediafax.

The decision was made official by the Japanese manufacturer due to the fact that it is not in the circumstances in which the Games are about to take place.

Akio Toyoda, president of Toyota, was expected to attend the opening ceremony, but attendance was canceled. Toyota is one of the main sponsors of the Olympics.

The announcement of the withdrawal was made by the head of communications of the Japanese car manufacturer, Jun Nagata, who explained that a series of videos were produced containing various messages with the main athletes.

“Toyota’s participation was aimed at improving the human values ​​of the Olympics, more authentic values ​​of the sport that tend to take competition to the extreme, but always within well-defined rules,” say the Japanese.

Now, however, “the goal has taken on a different meaning.” However, Nagata added that Toyota will continue to support all athletes involved in the Games and will provide the cars regularly during the event.

Toyota’s decision reflects the growing choice among Games-sponsoring companies not to see their brand associated with a potentially negative event, given the high level of opposition in Japanese public opinion.

According to a poll conducted by broadcaster Jnn in early July, 35% of those surveyed said they were in favor of the Olympics without spectators, 26% were in favor of entering a limited number of spectators, while 34% called for the cancellation of the Games or postponement. them.

In addition to Toyota, other companies have expressed doubts about the methods of conduct: the founder of SoftBank Group criticized the decision to keep the Games anyway; Hiroshi Mikitani, CEO of the Rakuten Group, had compared them to a “suicide mission”. An editorial in the Asahi newspaper, another sponsor, had demanded the cancellation of the Games.

Japan has a complicated health situation. As of July 1, a total of 58 positive cases have been counted, with nearly 20,000 people arriving in Japan, including athletes, managers and journalists. 30% of the local population requests the cancellation of the event.

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